Multi-Brand Content Residencies Built for Cross-Pollination & reach
Outsiders brings together athletes, outdoor brands, creators, and destination partners to leverage cross-pollination between aligned audiences—generating shared distribution across an average of 3M+ combined followers per residency.
Our world-class filmmakers and photographers follow the adventure in real time, capturing the authentic moments that naturally happen out in the field when everyone’s having an epic time.
what we do
To build an ecosystem that brings outdoor brands, tourism partners, athletes, filmmakers, photographers, and storytellers together — creating work that inspires adventure and gets people outside.
Outsiders exists to create space for genuine collaboration between the people shaping the future of the outdoors. We connect brands, destinations, and talent who live for adventure, building opportunities to create, share, and elevate each other’s work.
Through our Elevation Fund, we reinvest 1% of annual profits into the next generation of outdoor storytellers and athletes — offering support, visibility, and opportunities for emerging talent across the industry.
MISSION
About us
We create content in wild places.
We work with some of the best industry talent across snow, alpine, ocean, remote wilderness, sky, and sport.
Led by sports media veteran Michelle Bates (AUS/NZ) and Justin Mayers from Westbank Media (US) whose work spans some of the most biggest names in snow/ski - the Outsiders are a global crew of filmmakers, photographers, travel writers, and creators who live and breathe adventure.
We’re a creative crew built from — and for — the mountains, trails, lakes, and oceans.
Pictured: Justin Mayers (Director, Westbank Media) and Michelle Bates (Founder & Executive Producer), The Outsiders). Photographer credit: Scott Ruzzene
